Hanoi attempts to leverage museums, theatres for tourism development

  • 04:55 - 2018/01/24

Hanoi has piloted tours to bring visitors to its museums and theatres as a way to diversify the capital’s tourism products.

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Tourists visit Vietnam National Museum of History  (photo by TTTD)

The move was carried out under the instruction of Minister of Culture, Sports and Tourism Nguyen Ngoc Thien on the implementation of plans to organise high-quality art programmes and develop cultural products to serve tourists. 

The Vietnam National Administration of Tourism worked with the Vietnam National Museum of History, the Vietnam Fine Arts Museum, the Vietnam National Puppetry Theatre, the Centre for Research, Preservation and Promotion of Vietnamese Traditional Culture, and travel firms to build these tours.

Visitors had a chance to explore the Vietnam National Museum of History, visit Hanoi’s Old Quarter, an old house on Ma May, Bach Ma Temple and try some street food on January 18.

On January 19, tourists could visit the Vietnam Fine Arts Museum and enjoyed a show at Vietnam National Puppetry Theatre.

Hanoi was estimated to welcome more than 23.8 million visitors in 2017, with total revenues VND71 trillion (USD3.1 billion) in 2017, up 15% on-year.

The number includes nearly 5 million foreign tourists from key markets such as China, South Korea, Japan, France, the US, Germany, Australia, Malaysia, Thailand and Canada.

The city hopes to earn about VND72.5 trillion (USD3.2 billion) from nearly 25.5 million visitors in 2018.

Source: VietNamNet

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